Posts
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Kicking off my financial goals for 2025
For 2025, I’ve set myself an ambitious financial goal: paying off the remainder of my student debt. A whopping €12.500,-. As I outlined in my start-of-year post, achieving a zero-debt status is a big milestone that I hope to achieve in pursuit of my overarching goal: Becoming more financially free this year. It’s a big…
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Setting my personal goals for 2025
And just like that, we’ve entered the new year. I truly hope each and every one of you who reads this has had a great time and is feeling energized for the new year. For myself, I want to kickstart this year by setting my personal goals for 2025. By writing them down and sharing…
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Three quick tips to improve your e-mail engagement rates
When it comes to e-mail campaigns each marketer has a singular goal in mind. Getting that all-important click or conversion. Converting the reader to app-user or product-buyer with an amazingly and elaborately crafted e-mail and customer journey. Capturing the attention of your reader is hard, but getting them to engage, to interact, with your content…
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Mastering the Art of Customer Journey Mapping
Like me, I assume you have spent some time around the internet ordering products, posting on social media platforms or subscribing to newsletters. Probably at one point you would have left your email address somewhere, filled out a form maybe, or stopped mid-purchase at a site because you changed your mind. And then, at exactly…
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Driving growth through Data
Discalimer: If you make a purchase through an affiliate link or ad in my posts, I might receive a commission over that purchase There’s only one good reason you’re reading this next post: you heard about data-driven decision making and want to master it yourself. It seemed so simple during that TED Talk, podcast, or…
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Welcome to “It is Leon”!
Welcome, to my own space on the internet! It is a pleasure to have you here as a reader. I hope to be able to help you along in your goals, both professionally and personally. I aim to do so by sharing my experiences, case-studies and insights I have gained over the last 12 years…
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Mastering Data Collection
Determining essential metrics for your goals Welcome back! In my last post I wrote about the importance and definitions of data, data-based decision making and data-driven mentality. This time I want to dive a bit deeper into data gathering in itself. Let’s get you started on the track of mastering data collection! I have to…